Johnnie Walker is a blended Scotch whisky. Today, the Johnnie Walker hefty square-shaped bottle-originally designed to withstand sea crossings-is recognizable to anyone who knows their alcoholic libations, and an absolute staple on bartender shelves. The ‘Striding Man’, a flamboyant dandy-like figure-complete with a top hat, monocle, and cane-has since become the iconic symbol of Johnnie Walker whisky.īy the mid 20th century, Johnnie Walker was available in 120 countries around the world, and the company was even granted a Royal Warrant to supply whisky to the British royal family. In 1909, Alexander’s grandsons launched two new Johnnie Walker labels: Johnnie Walker Red Label and Johnnie Walker Black Label.Īlso joining company ranks was a new Johnnie Walker logo. The company’s first commercial blend was called Old Highland Whisky and was launched in 1867, complete with the slanted label that is so recognizable today. They would take his whisky around the world and introduce the globe to Johnnie Walker. And so when John’s son Alexander took over the business in 1857-at the tail-end of the Industrial Revolution-he was able to take advantage of the boom in trade and transport to engage ship captains as agents. He decided to start selling blended whiskies to offer customers a consistent product. At the time, most stores sold whisky in the form of single malts whose quality varied from bottle to bottle. A grocer in the Scottish town of Kilmarnock, John had a good head for business. Johnnie Walker was the creation of a man named John Walker. ShOP NOW Johnnie Walker: the story behind the brand The best Johnnie Walker bottles Bottle name So whether you opt for the classic Johnnie Walker Red Label, paired with ginger ale, an Old Fashioned made with Johnnie Walker Black, or splash out on Johnnie Walker Blue, sit back, take a sip, and let this ‘liquid sunshine’-as playwright George Bernard Shaw called it-warm your heart.
There are different Johnnie Walker types available, with different labels-red, black, green, gold, blue, and black-representing different flavors. Smooth and complex while still being incredibly accessible and palatable, Johnnie Walker blended Scotch whisky dates from the 19th century.
Johnnie Walker is one of the best modern whisky brands out there. The name itself comes from the Gaelic phrase ‘Uisge Beatha’ which means ‘water of life.’ No wonder whisky drinkers take their tipple of choice seriously. There are few alcoholic beverages with the same cult status and air of distinction as whisky. ®Aeroplan is a registered trademark of Aeroplan Inc., used under license.In the often-cited words of Mark Twain, ‘Too much of anything is bad, but too much good whisky is barely enough.’ And it seems to hold true for Johnnie Walker, at least-the brand behind the most popular, widely distributed, and best-selling Scotch whisky in the world.
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